BBB National Programs calls shenanigans on P&G detergent’s biobased claims
In New York, the National Advertising Division of BBB National Programs is pushing Procter & Gamble to be more transparent about the plant-based content of its Purclean detergent brand. While the detergent packaging does note that it contains only three-quarters biobased content, The NAD says consumers are likely to conclude the entire formulation is made […]














