Unlikely solemates: Competitors Adidas and Allbirds jointly develop green sneaker
In California, sustainable sneaker pioneer Allbirds has partnered with footwear giant Adidas to create Futurecraft.Footprint, a shoe with a 63% lower carbon footprint than the average sneaker. The partnership, begun last year, involved sharing information about materials and supply chains. Both companies say the sustainability profile of Futurecraft.Footprint is a “personal best” for their brands. […]














