In San Francisco, grammy award winner Christina Aguilera has co-founded a plant-based personal lubricant brand named Playground. The company actually launched last year, but gained press in recent weeks after naming the 90s pop icon and “What a Girl Wants” singer its Chief Brand Advisor. “I continue to encourage women to feel empowered while owning […]
In San Diego, plant-based cigarette filter company Greenbutts reports it will be featured in an upcoming episode of Viewpoint, a long-running educational documentary series hosted by The Parent Trap and G.I. Joe: The Rise of Cobra star Dennis Quaid. The episode raises awareness of cigarette filters being the most littered single-use plastic in the world. […]
In Kentucky, Fruit of the Loom has partnered with Austrian wood-based textiles maker Lenzing Group to introduce a new line of men’s underpants. Dubbed Fruitful Threads Men’s Underwear Collection, the line is produced using 96% Lenzing Ecovero Viscose fibers. The line’s launch was timed to coincide with Earth Day. Lenzing Ecovero fibers are made from […]
In New York, payment processor Mastercard aims to replace polyvinyl chloride credit cards with recycled PVC, recycled polyethylene terephthalate, or bioplastic polylactic acid versions within three years. All new cards issued after January 1, 2028—including those from issuing partners—will be made from one of these alternatives. “Mastercard is committed to advancing climate action and reducing […]
In Texas, PepsiCo subsidiaries Frito-Lay and Quaker have opened a technical center with the goal of accelerating development of compostable packaging. The Greenhouse Learning Center, located in Plano, will test the biodegradation properties of compostable packages in different environments and validate lab results through simultaneous, real-time experiments. “Our sustainable packaging vision is to build a […]
In Milwaukee, psychologist/surfer Ken Cole is developing a surfboard made from palm leaves that he hopes to test on Lake Michigan’s waves by this summer. Cole’s company, Greenhouse Surfboards, already produces boards from jute, basalt, hemp, bioresin and repurposed word, but has so far been unable to find an appropriate replacement for the fossil-based polyurethane […]
In Kentucky, a research team is evaluating the use of salon hair waste for suitability in building and bridge repair. The work, currently being down by the “CatStrong” team at University of Kentucky’s College of Engineering, is looking closely at human hair because of its lack of seasonality and inherent strength. “We are constantly searching […]
In London, ranking royal King Charles III has retrofitted his favorite car—a very relatable vintage Aston Martin—to run on wine and cheese waste. His Highness is known to be both an environmentalist and car enthusiast, and, Mental Floss reports, his ride runs on E85, with the 15% bioethanol content made from fermented whey. Because the […]
In Australia, cultivated meat startup Vow has produced a meatball made of mammoth meat. Vow recently told CNN it hopes the peculiar dish will raise awareness of the potential for lab-grown meat. “We need to start rethinking how we get our food. My biggest hope for this project is … that a lot more people […]
In Oregon, compostable flosser Happi Floss has walked away from a Shark Tank season 14 episode empty handed. The sharks had issue with Happi Floss’s limited pre-sales and felt the $2-million valuation set by Dr. Staci Whitman was inflated. Dr. Whitman, a pediatric dentist, designed Happi Floss using compressed post-consumer recycled paper and a plant-based […]
