Firmenich extracts scent from elusive Lily of the Valley
In Geneva, fragrance ingredients producer Firmenich, in partnership with French vertical farming startup Jungle, has successfully commercialized the first sustainably obtained perfume ingredient from the and fragrantly elusive Lily of the Valley flower. Dubbed Muguet Firgood™, the 100% natural ingredient is extracted using Firmenich’s Firgood extraction technology and will be marketed to the fine fragrance […]














