Movements at Ginkgo BioWorks, Pacific Ethanol, Lygos, LanzaTech show where the bioeconomy is heading
What’s in a name? So many re-naming and brand extension efforts are underway this week, let’s look at those to see what’s working, what’s popular, when it comes to building trusted brands. It’s not a story of technology, but it’s a story of technology acceptance, or as has been often observed elsewhere “Things go Better […]














