In the UK, a radio ad for Virgin Atlantic, heard on 24 November 2023, stated, “On the 28th of November, Virgin Atlantic’s Flight 100 will take to the skies on our unique flight mission from London Heathrow to JFK to become the world’s first commercial airline to fly transatlantic on 100% sustainable aviation fuel. When […]
In the UK, The Independent reported a Virgin Atlantic advertisement was banned by the UK’s Advertising Standards Authority for misleadingly claiming that its Flight 100 would use 100% sustainable aviation fuel for a transatlantic journey. The ad suggested the flight would have no environmental impact, contradicting the reality that, although sustainable aviation fuel reduces emissions, […]
In the UK, Virgin Atlantic has shared headline results from Flight100, the first transatlantic flight on 100% Sustainable Aviation Fuel (SAF), proving not only that the SAF used for the flight is safe to use with existing infrastructure and delivers material reductions in CO2, but can also improve local air quality, contribute to a reduction […]
