8 Hauntingly Good Innovations, plant-based hair extensions, Bacardi biodegradable bottle, cultured steak on Mars, and more: The Digest’s Top 8 Innovations for the week of October 30th

#4 Young entrepreneurs develop plant-based hair extensions

In Detroit, two University of Michigan graduates have developed a process to convert a nuisance plant into environmentally-friendly hair extensions.

Nana Britwum and Jannice Newson tell Crain’s they founded their company, Lillian Augusta, to commercialize “hair without harm.” Formulated for black women, the extensions use phragmites, an invasive plant with fibrous characteristics. Britwun and Newson harvest the phragmites themselves from wetlands on UMichigan’s campus.

In addition to culling an invasive species, Lillian Augusta extensions provide a natural alternative to traditional synthetic hair extensions that often carcinogens. Coatings on synthetic hair also cause allergic reactions.

“You have Black women using this product that have no idea that they’re incorporating this into their scalp,” Britwum said.

Michael Godwin, managing director of venture capital firm Resonant Venture Partners and one of Lillian Augusta’s mentors at the UMichigan Desai Accelerator, believes the natural alternative will be well-received by consumers. “There seems to be this really massive market out there that isn’t being addressed effectively,” he added.
More on the story, here.