In line with both brands’ focus on vitality, the cups are infused with spirulina, ginger, and blueberry to boost energy and digestion. The cups also break down in soil in just a few days if discarded.
The Red Bull-Haeckels edible cups were available at the recent We Out Here Festival in Cambridgeshire. About a hundred million single-use plastic cups are used at festivals each year.
Haeckels also recently introduced home compostable packaging for its skincare line.