In the UK, Packaging Europe reported that Dow is working LVMH Beauty to implement plastics made from recycled and biobased feedstocks into several of the latter’s perfume and cosmetic product packs. Made from chemically recycled bio-based and plastic waste feedstock, respectively, Dow’s SURLYN ionomers are set to be used in the production of the plastics. The SURLYN ionomers will then be used to manufacture perfume caps and cosmetic cream jars throughout the year. Dow noted that the materials are expected to maintain the premium aesthetic of previous packaging designs while contributing towards the reduction of LVMH’s carbon footprint. “At LVMH, with our Life 360 program, we made the decision that our packaging will contain zero plastic from virgin fossil resources in a near future,” said Claude Martinez, executive president and managing director of LVMH Beauty. “Collaborating with Dow in developing sustainable SURLYN is key as this material is used in some of our iconic perfumes, starting with GUERLAIN La Petite Robe Noire. It is helping LVMH achieve our sustainability targets without any compromise on quality.”
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Category: Chemicals & Materials
