Diageo to provide seed funding for expanding Glass Futures in North America and India

In the UK, Diageo will be providing seed funding to enable the expansion of Glass Futures activities into North America and India, two of Diageo’s largest markets, to accelerate the decarbonization of the glass industry internationally. Glass Futures, a leading glass research and technology organization, is exploring the most effective routes to decarbonize the glass industry in partnership with Diageo.

Equipped with this additional funding, Glass Futures will be able to explore new technologies and system-wide approaches which will pave the way to further reduce glass carbon emissions in these two important markets.