85% of India’s consumers say “biobased is better”

In India, DuPont released the DuPont Green Living Survey: India, conducted by TNS Global, and found that more than 63 percent of Indian consumers are familiar with green products and of those, 85 percent have confidence that they are better for the environment.

It is interesting to note that India’s confidence in green products being better for the environment (85 percent) is higher than other countries surveyed by DuPont in previous years.

Previous studies showed China with 70 percent confidence, Canada with 65 percent and the United States with 60 percent.

However, Canada (78 percent) and the United States (76 percent) lead in overall familiarity with green products over India (63 percent) and China (43 percent).

Regionally, familiarity of green products was found to be highest in South (83 percent) and East  (68 percent), followed by West (42 percent) and North (53 percent). Consumers from South India also are most confident (95 percent) that green products are better for the environment.

Awareness of green products is high across the country, with younger consumers below age 30 showing the highest level of familiarity (69 percent) followed by ages 51+ (60 percent) and ages 31-50 (58 percent).   Since nearly 50 percent of India’s current population is below the age of 25, there is strong potential for green product adoption and demand growth. Currently, more than two-thirds (67 percent) of consumers are likely to purchase apparel, personal care, hygiene and household products made from biobased ingredients that offer environmental benefits.

More on the survey is here, including a comparison to previous surveys for China and North America.
Also, the in-depth results from the China survey are here.