In North Carolina, the North Carolina Clean Energy Technology Center (NCCETC) at N.C. State University has announced the start of Fuel What Matters, a statewide public education media campaign that will connect North Carolina residents and fleets with resources and information to make informed choices about how they use transportation. With support from the N.C. Department of Transportation and the N.C. Association of Broadcasters, the initiative runs from April through September 2015 and includes a $100,000 television and radio non-commercial sustaining announcement program. The campaign’s purpose is to reduce transportation emissions in North Carolina by raising awareness and encouraging the use of cleaner fuels (biofuels, electricity, natural gas and propane), transit, bicycle and pedestrian options.
Fuel What Matters is part of the Clean Fuel Advanced Technology project, which is supported with federal Congestion Mitigation Air Quality funds and operates in 24 counties that do not meet National Ambient Air Quality Standards.
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