In Pakistan, AGI Denim and Huue joined forces to bring to market denim and jeans made from bio-based technology, Huue Indigo, to advance responsible manufacturing.
Huue Indigo is made from microbial fermentation using microbes engineered to digest sugars to produce natural enzymes that create colors.
Huue Indigo, is produced by leveraging bio-based technology, which mirrors how color is made in the natural world, resulting in sustainable dyes that are just as effective as conventional — without the environmental impact and toxic chemicals.
Michelle Zhu, CEO and Co-Founder of Huue, said,: “This is a momentous milestone for making Huue Indigo available to the market and showcasing our commercial readiness. We are thrilled to partner with AGI Denim and support their leadership in reshaping the denim sector. Our collaboration represents what is possible with innovative and change-driven partners. AGI Denim’s latest fabrics, dyed with Huue Indigo, offer performance on par with conventional indigo while eliminating fossil fuels and toxic chemicals from the key ingredient in making our jeans. This partnership underlines our shared commitment to a cleaner, greener future.
Hasan Javed, Executive Director of AGI Denim, said: “AGI Denim is thrilled to partner up with Huue, a revolutionary bio-indigo startup. This collaboration is a groundbreaking endeavor with the potential to be a game-changer in the denim industry.”
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