In Alaska, Alaska Airlines announced a new program for its customers to support sustainable travel. When booking flights with Alaska Airlines, guests will have the option to reduce their environmental impacts by purchasing sustainable aviation fuel credits. The airlines said that customers can choose to support SAF in an amount based on 5%, 10%, or 20% of the emissions. “SAF is a critical part of aviation’s path to a more sustainable future, and while we use it today, there is not enough SAF available. It will take all of us to grow this market,” said Diana Birkett Rakow, senior vice president of public affairs and sustainability, Alaska Airlines. “The more people who know about and support this important technology, the better we can impact efforts to make a sustainable future for air travel a reality.”
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