Avantium collaborating with Albert Heijn on 100% plant-based circular PEF packaging

In the Netherlands, Avantium N.V is collaborating with Albert Heijn to make packaging more sustainable. To this end, Avantium’s 100% plant-based and circular material PEF (polyethylene furanoate) is being used for various forms of packaging. Refresco, the global independent beverage solutions provider for Global, National and Emerging (GNE) brands, and retailers, produces Albert Heijn’s new fruit juice bottle made out of PEF. This will be the first PEF application to be introduced in Albert Heijn stores, once Avantium’s commercial plant for PEF is operational. Albert Heijn is the first supermarket chain in the world to introduce PEF packaging for own-brand products.