Bioeconomy: State of the Industry 2020

VEGAN

Meat without the Cow, Milk without the Cow, Leather without the Cow, Eggs without the Chicken, and so forth. It is better for the planet, better for plant growers, and certainly better for the cow — but is it really better, yet, for you?  We believe that wave one is adoption of plant-based alternatives, gen 2 which will be more lucrative is when we optimize and refine those alternatives to offer differentiated choices – better for you, not just better for the cow, for example.