In Sweden, H&M Move is on a mission to democratise movewear and get the whole world and everybody moving. While inspiring people to move and breaking down barriers to sport is one part of the brand formula, moving the needle with innovation is another.
In partnership with LanzaTech, H&M Move is taking a step on its innovation journey: creating garments partly from captured emissions and infusing them with the brand’s own DryMove technology — a trademarked material that pulls away moisture from the skin and keeps Movers comfortable and dry while moving.
