KLM in court defending its “Fly Responsibly” ad campaign against greenwashing claim

In the Netherlands, Reuters reports that KLM is in court defending its now discontinued “Fly Responsibly” ad campaign that environmental activists claim is greenwashing. Fossil Free, the organization that took the airline to court, claims that flying can never be responsible due to its carbon emissions, while the airline says it should be able to communicate about the ways it is working to reduce those emissions. The case is being closely watched as it could establish precedent regarding airlines and environmental claims.