Knock on wood: why trade and brand will trump tech in the advanced bioeconomy

That sounds a little bullish, but it certainly is a sweet spot for the bioeconomy — high enough to make it easier for new technologies to compete in the market, but not so high that it prompts the re-entry of so many swing producers of tight oils, or switching to alternatives such as electric cars or natgas vehicles. So, it looks good. Knock on wood.

Growth drivers as you see them

It would not be surprising then to see that in our recent Digest poll, you told us that 74% are more optimistic than 12 months ago.