Modern Meadow and Earthletica create biobased jacket 

In the UK, World Bio Markets reported that Modern Meadow and Earthletica, an Australian-based activewear brand, have partnered to launch the Bronte Jacket.This lightweight jacket features Bio-Alloy Shield, a breathable and waterproof membrane developed by Modern Meadow.

“At Earthletica, we are committed to creating activewear that not only looks and feels good, but also supports a healthy planet,” said Campbell, co-founder of Earthletica. “Modern Meadow’s focus on innovation and sustainability aligns with our ethos to embrace technology to achieve sustainability more meaningfully than any other brand across our entire product line and I see this collaboration on the Bronte Jacket as the start of a long-term relationship to achieve other ‘world firsts’ together, even after the Olympics.”

The Bio-Alloy Shield membrane is PFAS/PFC-free and solvent-free, offering high performance in any outdoor condition. This innovative material is part of Modern Meadow’s Bio-Alloy platform, a proprietary system that combines select proteins with bio-based polymers to produce a variety of materials that are much more sustainable than their conventional counterparts while offering comparable or better performance, according to the report.

“Collaborating with Earthletica on the Bronte Jacket exemplifies our resolve to create a more sustainable future through biomaterials,” said David Williamson, president and chief operating officer at Modern Meadow. 

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