“The idea came with the aim of creating an environmentally friendly product with the aim of reducing the negative impact of the current fishing equipment in order to reach high quality, effective, sustainable and environmentally friendly fishing products,” company CEO Husna bint Khalfan Al Habsi tells Oman Times.
Fishing line is usually made form synthetic materials that add to ocean pollution and take centuries to break down. Marine life can also become harmed—often fatally—if they become tangled in the line.