Out of the Blue and into the Black: The Pursuit of Innovation and a visit to the DSM Biotechnology Center

Beyond the Coffee Break Interaction, Cross-Functional Meeting and Customer Discovery Session

So, out go the thick walls and in comes the beautiful glass and, voilá! Er, why aren’t you guys collaborating? 

In these early days, change will come slowly. The means of fostering innovation today will seem mundane in just a few years. Meeting in the lunchroom or the coffee break room. Cross-functional meeting groups. Discovery sessions with clients and client-prospects. And transparency of see-through walls to foster it. Drive it. Make it happen.

You see, they are learning a common language. Biologists and engineers and marketeers and financiers. Because language is itself changing, under the pressure of information overload. Go into any college lecture hall and look over the shoulder of an undergraduate. Yes, there are the fleet of laptops and the hum of the click of fingers on the keyboard, taking notes using new machines but in the old, analog, text-centric way.