The 40 Hottest Technologies of 2018 – as voting gets underway, the nominees in depth
Roof Maxx
What does it do, how does it work, who is it aimed at?
Roof Maxx offers homeowners an alternative to roof replacement. Roof Maxx is a water-based, nontoxic re-saturant and sealer that is spray-applied to asphalt shingle roofing systems. The sealer uses SoyFusion Technology to re-saturate old, dried-out roofing shingles, restoring pliability and flexibility. The treatment also enhances adhesion of the shingles protective mineral granules, which reflect the sun UV rays, protecting the shingles. One treatment extends a roofs life by 5 years without altering its appearance; additional treatments can extend the life by 15 years. Renewably sourced and bio-based, Roof Maxx contains no damaging chemicals and so is 100% safe for people, pets, property, and the environment. Roof Maxx also helps reduce construction waste from roof replacement and conserve valuable resources. There are also financial benefits. The cost of roof replacement in 2014 averaged $11,095, based on an Angie’s List survey. Roof Maxx treatments average just $1,495
Competitively, what gives this technology an edge?
Roof Maxx’s green chemistry sets it apart. Other products simply cover the shingles in a protective coating, which does nothing to undo existing damage. Furthermore, these coatings can actually affect the shingles permeability, trapping moisture inside the roof and damaging the roof structure. Roof Maxx permeates the asphalt, restoring the waterproofing qualities of the shingles and undoing the hardening, shrinking, and curling that result from age and exposure. Furthermore, Roof Maxx actually reduces the chance of trapping moisture. Other coating options typically contain environmentally damaging chemicals. Most spray-applied roofing sealants are petroleum-based and contain volatile organic compounds (VOCs). Efforts to replace these VOC solvents with less hazardous solvents result in more expensive and less effective coatings. Roof Maxx contains no VOCs and is the inherently safer option, for the roof, the homeowners and sealant appliers, and the atmosphere and environment.
What stage of development is this technology at right now?
Roof Maxx connects customers with authorized local dealers. A single treatment currently costs an average of $1,500, but as production of Roof Maxx increases with economies of scale, the goal is to bring the installed cost down to the $1,000 range, which will encourage even greater uptake of this sustainable roofing solution. The roofs life-span extension is backed by a five-year, money-back guarantee by Roof Revivers (https://roofrevivers.com/), a full-service roof repair company.
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