Then and Now: 120 Bioeconomy Pioneers look at yesterday, today, inspirations and challenges

Egbert Ludwig

Then:  I was setting up a new B2C online bank in Germany

Now:  Today I work as a director at a public investment fund for sustainable energy

Inspirations: Trying to introduce new sustainable energy in an existing economy. Rather than hoping for change in  human behaviour we focus on supplying modern solutions. People can thus continue with what they do, while improving their energy-footprint Pricing.

Challenges: Subsidizing new technology with e.g. fiscal ruling is still required for successfull business cases. A matter of upscaling and technological improvements (I hope…)