Top 10 Predictions for the Advanced Bioeconomy in 2022

2. Materials, the brand renaissance

Even more exciting than the SAF renaissance, is the explosion of biobased ingredients being used in physical products. As wonderful as a renewable fuel can be, it’s hidden, you can’t see it. People get excited about stuff. Electric propulsion was around for a long time, and then came the Tesla Model S. Here at The Digest, we’ve noticed that when people can eat it, apply it, or wear it, they get more excited about all the possibilities of the Sustainable Revolution. Meat without the cow, milk without the cow, leather without the cow, skis without the fossil oil, cosmetics without the compromise, these make sustainable products visible. It’s like coming out of the closet, and it works to change people’s views. So, Adidas, Nike, Louis Vuitton, allbirda, Chanel. Patagonia, Impossible Foods, the Every Company, Perfect Day, Amyris Biossance, and all the rest, they’re doing something spectacular and the momentum is growing…fast.