In California, Twelve announced the launch of its “Fuel for the Long Haul” brand campaign introducing a new technology and the company’s first market offering, E-Jet sustainable aviation fuel. Twelve’s E-Jet is an e-SAF, which is a fuel made from CO2, water, and renewable energy, resulting in up to 90% lower lifecycle emissions compared with conventional jet fuel. Twelve noted that the campaign will appear in out-of-home advertising, print, digital, installations, and via both online and in-person events to advance education and dialogue among industry leaders and travelers alike. Twelve has partnerships with International Airlines Group (IAG) and British Airways, Alaska Airlines, Microsoft, Shopify, SABA, Boston Consulting Group, and Etihad Airways.
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